Blog

Did you know that different social media platforms are accessed at different times during the day? For this reason, when planning your social media marketing strategy you need to be aware of both the social media platforms that you need to use to reach your target audience, and also what to post on them and when to do so.

Arianna Huffington said "Work-Life Balance is a myth", and we agree! There's no need for extensive studies to be made. Just some simple everyday life observations can give you the proof you need.

Complaining is part of human nature, but wouldn't it be ideal if we could stop our customers from doing so? Although I am a firm believer that the customer is NOT always right, I do have to say that many, MANY companies leave very little to be desired in the service they offer. So, before we start pointing fingers and...

Social Media Marketing is the art of knowing what type of content works on which channel in which region...and given how vast the world is and how many platforms there are, it is easy to get it wrong. In this blog post we will try to highlight the 10 main mistakes that companies tend to make when choosing to market...

Whether it's connecting with people online, or face-to-face, business networking is a highly important activity. However, I personally know lots of people who would rather remain within the same network of people than expand their horizons. Remaining isolated in today's world can only result in missing out on business opportunities or even...