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YouTube has always been an essential part of any social media campaign; it happens to be the second largest search engine available on the internet. With today's hunger for short videos that stemmed from TikTok and Instagram Reels, YouTube has now introduced YouTube Shorts to stay on top of the short-form video sharing trend. This has made it...

A picture is worth a thousand words and Instagram is living proof of this; with 1 billion global monthly active users, having your business on Instagram is essential. This sensation is not just global however it still rings true in Malta and Gozo. With today's fast-paced lifestyle, more and more social media users are looking to Instagram to...

There are various ways to make your Maltese Business successful and marketing tools can help you get there. When used right, these tools can help a business accomplish several things. Such examples are an increase in brand awareness, driving lead generation and sales, and gathering valuable customer and market information and data.

Social media has become a requirement for any Maltese business. In fact, in today's digital age, not being present on any channels, risks rendering your company obsolete. However, simply being present, with all the competition out there, is not enough. Do not fret though, follow our dos and don'ts, to get ahead of the Maltese social media market.

In our previous article, we discussed how one can start working on setting up their social media content plan. We focused on how to choose the best social platforms and how to create a rough plan of the content and how to proceed. In this second part, we will focus more on how businesses in Malta can plan the...

Having a go at the ever-rising Social Media Marketing is not as easy as one usually thinks. There is a whole process one has to go through, in order to make their mark, especially with the amount of competition out there. But there is a secret to getting ahead of the Maltese social media market and that is......

Facebook Marketing in Malta has been and remains a huge tool in everyone's marketing strategy on the island. Don't just take our word for it! If you look at We Are Social's yearly report you can easily notice how Facebook tops all other social channels in terms of reaching an audience. This is why we are focusing this,...

Each social media platform is different from the next, and not each one may necessarily be the right one for your company. With a multitude of platforms to choose from, how do you go about choosing those that best fit your business needs? Follow these steps to identify which platforms are most ideal for your social media marketing campaign in...