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Social Media Marketing is the art of knowing what type of content works on which channel in which region...and given how vast the world is and how many platforms there are, it is easy to get it wrong. In this blog post we will try to highlight the 10 main mistakes that companies tend to make when choosing to market...

Whether it's connecting with people online, or face-to-face, business networking is a highly important activity. However, I personally know lots of people who would rather remain within the same network of people than expand their horizons. Remaining isolated in today's world can only result in missing out on business opportunities or even...

We've all been in that horrible place where the laws of inertia just refuse to work! Be it on a Monday morning when the weekend is nothing but a memory, and the next one up is many meetings and lots of stress away, or on a Friday afternoon when you're just waiting for the minutes to tick by so that...

Below you can find a step by step guide to make your emails more readable and effective.

We are going to take a look at everything - from subject line to signature.

I have often spoken to business owners who very proudly tell me that they're "all sorted on social media." To which I reply: "Great! So, how do you manage your social channels?" And the conversation goes on with an explanation of how pictures are posted every now and then, some content is shared once in a while...

Whenever we ask questions about social media strategy, we come across so many companies and businesses who tell us that they either do not have one in place, or their strategy consists of merely boosting the additional post here and there, or that they 'do what they've always done'.

Images such as the one above have become a dream (or a nightmare given by how rare they are) for various companies and organisations locally and internationally. In fact, one of the things that companies have issues with these days is specifically recruitment. We often hear phrases such as "It's an employee's market out there" or "The...

The Department of English within the Faculty of Arts at the University of Malta is pleased to announce the '2nd International Conference on Bilingualism' which will be held at the University of Malta, Valletta Campus between the 25th and 27th March, 2019. Participants can choose to attend the conference and also participate more actively by...