Content marketing on social media is a powerful way of enhancing a business' online presence, but success relies on some key strategies. Read on to learn about three proven ways to master content marketing on social media platforms.
Embrace the power of visuals
Social media maximises the use of visual content. Therefore, to capture your audience's attention quickly, invest in high-quality, eye-catching images, always ensuring that they are on-brand and resonate with your target audience.
However, remember to consider each platform's best practices for visuals. For example, on Instagram, aesthetics matter most, so opt for a consistent colour palette and visually appealing grid layout. On the other hand, on Twitter, use compelling images with short, punchy captions to stand out in the fast-paced feed.
Maximise your video content
Video is highly engaging and can provide better organic reach than other forms of content, so it's essential to integrate it into your content marketing on social media. However, it's important to diversify your video content to cater to different platforms. For instance, on YouTube, create longer-form videos that educate, entertain, or solve your audience's problems, whilst on TikTok embrace short-form, snappy videos to tap into the platform's viral potential.
Allow your audience to help
Encouraging your followers to create and share content related to your products or services helps build trust in your brand. This is called user-generated content (UGC) and is excellent for creating brand authenticity on social media. Tap into this valuable asset by running contests or giveaways that involve UGC, as well as reposting UGC on your social media channels and giving credit to the creators. This not only incentivises your audience to participate more, but also increases your reach, as their friends and followers see the shared content as well.
Article written by: Stephanie Clark