December is already upon us, bringing with it the busiest shopping season of the year. If you own or manage a business, you may be looking for some last minute ways to market during the festive season. Don't panic – with a few key strategies, you can still connect with customers and bring in those crucial end-of-year sales. Let's explore 5 of the most important marketing tips this Christmas!
1. Optimise for holiday SEO
Focus on search engine optimisation (SEO) tactics that highlight festive keywords. For example, update your website copy and page titles to include terms like 'Christmas gifts' or 'New Year deals'. In order to target buyers more directly, create a separate landing page for your holiday promotions.
2. Send festive email campaigns
Make sure to send a Christmas newsletter to your customer mailing list to remind people of what your business has to offer. Include information about any festive deals you're offering, with a clear call to action (CTA) to encourage those all-important conversions.
3. Capitalise on social media festive spirit
Craft festive posts that highlight your products or services as gift ideas, using plenty of festive imagery to prompt engagement. Social media platforms are perfect for video marketing, so capitalise on this by showcasing special Christmas offers and sharing testimonials from customers celebrating the holidays with your products.
4. Offer special delivery options
Make ordering as convenient for customers as possible during this busy shopping season. Provide speedy shipping for last minute orders or collaborate with third party providers to offer same day delivery.
5. Dangle timely discounts
Send email and SMS promotions with timely discounts to incentivise immediate orders. For example, highlight deals expiring soon with flash sales and urgent language like 'Offer ends at midnight!'
The December rush can lead people to finally buy things they've been contemplating for months. With these powerful holiday marketing strategies, you can swiftly catch customers' attention and increase your end-of-year revenue.
Written by Stephanie Clark