5 Most Effective Types of Social Media Content


Social media provides a powerful tool to engage with target audiences, but not all social media content is equally effective. In this post we'll highlight five of the most useful types of content to maximise your business' online presence.

1. Short-form video

Audiences these days are naturally drawn to short, shareable video content. With this in mind, content like TikTok videos, Instagram Reels, and YouTube shorts, is a worthwhile investment to showcase your brand, evoke emotions and boost engagement.

2. Interactive content

Content like polls, quizzes, surveys, contests, and interactive infographics encourage active participation from your audience, not only boosting engagement but also providing valuable insights into their preferences, behaviours, and needs.

3. User-generated content

User-generated content (UGC) is unpaid content your audience creates that features your business. For example, a client posting a picture of themselves enjoying your brand and tagging your business. UCG performs best on Instagram, Facebook, and YouTube and can come in the form of reviews, testimonials, images, and videos. Encouraging your followers to share this content is an effective way to build trust and authenticity.

4. Text-based content

The primary goal of text-based content is to share insight, with blog posts being most effective at helping audiences discover useful information. Blogs can come in different forms. Some popular types are how-to posts – introducing a problem, offering a solution, and discussing steps to reach a desired result – and listicles – focusing on a particular topic, detailing a list of points about it and ending with a brief conclusion.

5. Humorous content

And finally, content that brings a smile is always a winner. For this to be effective, businesses need to be aware of current events and what is happening on social media and use this to create clickable content, such as using trending hashtags or viral memes and relating them to their brand.

Written by: Stephanie Clark