Want to take your business to the next level? Social media is the way forward. Everyone is on some form of social media these days, so using these platforms to promote your business is a no-brainer. Here's how to do it.
Make a plan
This needn't be complex, but it's important to make a plan which includes:
A set of measurable goals
Information about what your target audience like and dislike
A content strategy for the topics and content formats you plan to share
An editorial calendar detailing your posting frequency.
To streamline this, consider using a social media management tool to help plan, schedule and track your content across all your social media channels.
Identify the best platforms for your business
It's in your best interest to know which social media platforms your target audience use. By doing market research on this, you'll be able to identify the ones that will bring you the most effective results and focus your efforts on those.
Engage with clients
People use social media for social interaction, so don't simply hide behind your promotional content. Talk to your customers by asking for opinions on new ideas, and always make sure you acknowledge their feedback and show how you're using it to improve your services. There's no better way to build brand loyalty than making your audience feel heard.
Measure your progress
You can't tell how well your strategy is working without looking at the numbers, so use data analytics to track your progress. Monitor follower gains and losses, comments, likes and shares, and you'll be able to tweak your strategy to improve things that aren't working.
Last but not least, keep pushing your brand by incorporating different social media promotion ideas into your strategy. These might include partnering with influencers who align with your brand values, setting up social media contests and giveaways, and making use of customer-generated content.
By Stephanie Clark