Creating content that truly engages your audience takes strategy and effort, but for boosting those all-important conversions, it's worth it. So how do you transform readers into loyal customers? Here are 7 key tips for crafting great content that converts.
1. Focus on solving problems
Your target audience generally has problems they want solved. This is where your content can stand out; make sure you directly address and provide solutions for those issues. By truly helping your audience, you'll earn their trust.
2. Have a clear call to action
Don't leave your readers hanging after consuming your valuable content. Always include a strong call to action, driving them to convert. This could be signing up for your newsletter, filling out a form, or any other offer that helps lead them further down the sales funnel.
3. Structure for skimming
With attention spans dwindling, people rarely read word for word these days. Therefore, make sure your content is easy to absorb by using scannable formatting like subheadings, bullet points, and bold text.
4. Get personal
Research has shown that content that connects on an emotional level engages readers. One such strategy is using stories and anecdotes to help readers relate to your message—a tactic that's particularly effective in video content.
5. Optimise for search engines
Ensuring your content is SEO-friendly can help you get found by your target audience. Do keyword research for topics potential clients are searching for and incorporate them naturally into your content.
6. Promote your content
Don't just publish a blog post or article and expect readers to find it. Instead, actively promote your content across social media platforms and email, repurposing it into smaller nuggets for easy sharing.
7. Analyse performance
Pay attention to which content drives the most engagement and conversions, sticking with what works and adjusting what doesn't. Continuously refining your content approach will give you the best results.
Written by Stephanie Clark