Broaden your Reach with LinkedIn


Linkedin is the number one go-to social platform when it comes to communicating with other industry professionals. Compared to other social media platforms this one is more career and business-oriented. Statistics show that more users based in Malta are signing up on LinkedIn. This means that being successful on this platform is essential, not only for individuals looking for career changes but especially for Maltese businesses that are looking to broaden their audience reach.

Here are some tips on how to navigate this platform to its fullest potential:

Be Specific on your profile

Analyze your profile closely and make sure that it shows who you are and the standards you stand for. Make use of specific keywords that relate to your work and industry. Using the right keywords ensures that you come up in searches.

Share Articles

Sharing posts is essential on LinkedIn. It not only increases your visibility but also the visibility of the company you work for. Sharing articles is a step above and beyond since it allows for more characters than a normal post. It allows you to elaborate more on subjects, showing your viewers that you are an expert in that field and creates trust with your connections.


Like any other social media platform, it's important to interact with other profiles and pages. Linkedin's algorithm rewards engagement! Creating content that sparks up a conversation is crucial, don't be afraid to ask for opinions in your posts. More than that, make sure to interact with other people's and company's posts. This type of engagement gets more eyes on your profile and helps build your network

Use Hashtags

Hashtags are now part of the norm. In order for your posts to be visible to the right people, hashtags are essential. Find out what hashtags your industry uses by looking at competitor profiles and other similar businesses. From there, start using them in your posts and reach a wider audience. 

Join Groups

Joining groups, especially those that are related to your industry, is a great way to keep up to date with all the action. It is also a great way to see what your competition is up to and to get insight on opportunities that might come up.

Create a Company Page

If your company does not already have a page on LinkedIn, make sure to set it up. Company pages help your business reach the target audience. They allow LinkedIn members to discover and connect with your company and learn more about your brand, products or services, career opportunities, and more.

LinkedIn is a great platform, especially when it comes to those business-to-business transactions. It gives you the ability to showcase your profile, expertise, recommendations, and connections and also shows your credibility within the industry.