Choosing the Right Social Media Channels for Your Business


Each social media platform is different from the next, and not each one may necessarily be the right one for your company. With a multitude of platforms to choose from, how do you go about choosing those that best fit your business needs? Follow these steps to identify which platforms are most ideal for your social media marketing campaign in Malta.

What are your goals?

Like any other marketing strategy, you need to identify your goals first; each platform offers different advantages. When setting your social media goals some platforms will start standing out more than others as the best ones to reach those goals.

What are your resources?

Social media marketing is not something to be taken lightly. It not only takes time and effort, but you also need resources. Between creating content and scheduling posts, there are strategies to consider and new features to keep up with. When considering your resources you should include the people it will involve, the time needed and the cost of the tools you use.

What content types do you have?

Before focusing on the type of content you want to create, have a look at what you have already.

Some companies already have blogs or media libraries that can be transformed into content. Take stock of the content you have, and for which platform it is suitable, then see if you'll be able to create more.

How will you manage all the channels?

A very important task is working out how you will be managing each channel. This gives you an idea of the time involved and the number of people needed to manage it. Social media marketing campaigns in Malta can be quite frustrating if you do not have the right tools. Some social platforms have their own scheduler so you can plan ahead, but others don't or if they do it is quite limited. There are social media management tools available out there, that not only have you manage and plan your social media campaign but can also handle more than one platform at the same time.

These points should be able to guide you better when choosing the best social media channel for your company. However, if you still feel overwhelmed by the tasks we can always help out. For further information on this topic or any other marketing needs reach out to us on or