If you operate in the field of international education, then this blog post is specifically for you. At BaiLogik, we have over 18 years experience in this field and today we have decided to share with you some tips on how to attract more international students to your school.
Tip 1: Be present on the right social media channels
You need to be present where your target audience is present. Speak their language! And by this we are not necessarily referring to English, Maltese, Italian etc., but we are referring to the specific linguistic cues used by people of different generations. For example, the language of emojis, or the language of authentic video, or the language of hashtags. If you want to attract a particular audience, you need to communicate with that audience in a way in which it can understand you.
Tip 2: Do not overdo it with your website
Having a website is important. Having the right content on it, is even more important! Your website needs to be part of your customer's online journey....and you certainly want to make this a pleasant one. Make sure your are using the right key words, and you are using them often enough. Make sure that your website doesn't take forever to load because of all the videos and images you upload to it - no one has that kind of patience!
Tip 3: Work with International Agents
If you are looking to attract foreign students to your school, consider working with international agents in your target regions. We can help you get started on that front. Drop us a line to set up a meeting with us.
Tip 4: Use Video
Video content works exceptionally well with potential students. You can use this to promote your destination, your school, or even to share reviews. Whatever you do, make sure that it is something that your target market can relate to....otherwise this will all backfire.
Tip 5: Participate in Industry Events to meet like-minded individuals and businesses
Now that things are slowly getting back to normal, it is important that you have a presence at industry events. We can help you get started on that front too. Drop us a line to set up a meeting with us so that we help you decide which industry events are right for you.