A picture is worth a thousand words and Instagram is living proof of this; with 1 billion global monthly active users, having your business on Instagram is essential. This sensation is not just global however it still rings true in Malta and Gozo. With today's fast-paced lifestyle, more and more social media users are looking to Instagram to do research on new products or services and around 80% use the platform to research products and brands and to make final purchasing decisions. But how do you make sure to generate an audience, build a community, and drive sales in 2022?
Use different content
Alternate between images, videos, and carousels; in fact, the last two are the most engaged with, on Instagram. The key is to keep on experimenting with various media formats, including reels and stories, to see what resonates most with your audience.
Check the Best Times to Post
Post at a time when your audiences are online. The highest traffic time is usually on weekends between 6pm and 9pm, but that may not be the case for your business - use insights to determine when your followers are most active and share at those times.
The more you post the better, the more content you share, the more opportunities you have for engagement and growing your profile. Marketers state that 4-6 posts a week are ideal; while you're at it, come up with a content schedule and plan ahead to save time.
Partner with Influencers
Do not just partner with those who have the most number of followers but go for Maltese influencers that are relevant to your business. Choose those that are more engaging. The trust they have built with their followers is what will get them to be interested in what your business has to offer.
Monitor your Engagement
Again, use insights, and see what content is working for your audience and which ones they are engaging with most. Base your future posts according to what was most popular. Consistently monitor your engagement analytics to make informed decisions that will help you grow within your target markets.
Write Strong Captions and use Hashtags
Always include captions to your post as they can increase engagement by around 2%. Keep it short when you can, but always make sure it's informative, engaging, and related to the content you are sharing. Hashtags are an essential part of Instagram, people can follow hashtags; this means that people who don't follow you but follow the hashtag can still view your content - giving you the chance to expand your reach.
Still unsure on how to get your Instagram reach, to the next level? That's where BaiLogik comes in. Get in touch with us on firstname.lastname@example.org - we can help you reach your target market in Malta via Instagram too!