With their large and engaged followings, influencers can help boost your marketing efforts by spreading brand awareness and driving sales through sponsored content and endorsements. In this post, we'll explore some of the unique benefits, challenges, and strategies to consider when collaborating with influencers.
How can influencer marketing help your brand?
Influencers often have highly targeted audiences of loyal followers who are ready to engage with their recommendations. This means that a single sponsored post can place your business in front of thousands of potential new customers. Such a wide reach and strong brand exposure are some of the major benefits of influencer marketing, and can naturally lead to increased web traffic and conversions for your business.
Finding the right influencer
Before signing on the dotted line, it's important to thoroughly vet an influencer to ensure they suit your brand voice. Just because someone has a huge social media following doesn't necessarily mean they are the right fit for your business.
For sponsored content to boost your brand presence it must seem natural and appeal to the influencer's followers, thus encouraging them to make a purchase. Therefore, consider whether the type of followers an influencer attracts aligns with your business' target audience and assess how authentically they present themselves online.
Setting clear expectations upfront
Once you've found the right advocate for your brand, establishing clear expectations from the start is key. Important elements such as campaign goals, deliverables, timelines, compensation and usage rights should all be spelled out in a detailed contract before any work begins. And as with any professional partnership, nurturing the relationship with ongoing communication is essential. Make sure to check in with your influencers regularly to show that your brand cares, which will also allow you the flexibility to modify your campaigns as needed.
Article written by: Stephanie Clark