How often should businesses post on social media in 2023?
Knowing how often to post on your business socials needs some trial and error, with success depending on various factors, like which platforms you're using, your target audience, and content type. However, here are some general guidelines to help you decide on your posting frequency on the most popular social media platforms out there in 2023!
Businesses should aim to post once to twice a day, but no more than that. This should help you stay present in the minds of your audience, without overwhelming their feeds and leading to lower engagement rates.
Aim for at least three posts per week, with a mix of media, like reels and stories. Posting frequently increases your chances of showing up in the Explore feed, being featured on another account, or appearing in your top keyword search results.
Since Twitter is a news-centric platform, Tweets have a short lifespan. This means you'll need to be more active than you are on other channels to be present in the constantly growing feed. However frequently you're posting, follow the rule of thirds – ⅓ of tweets promote your business, ⅓ share personal stories, and ⅓ are informative expert insights.
LinkedIn itself recommends posting at least once a day, including weekends. Keep in mind that LinkedIn content can remain in user feeds for a long time, and users can filter by "top" and "recent" content, which could increase the longevity of your posts if they go viral. Quality over quantity matters more than ever here, so content that is engaging and relevant is key.
TikTok
While TikTok actually recommends posting 1-4 times a day, this may not be practical for every business. Its algorithm is tricky, but generally the more regularly you post, the wider your reach. Aim for 3-5 times a week so that you're consistently engaging with your followers, but keep track of views to monitor what's working and what's not.
While posting more content may help in some ways, it's crucial that frequency doesn't come at the expense of quality. The more relevant your content is to your target audience, the better your socials will perform.
Article written by: Stephanie Clark