Key Digital Marketing Trends to Watch in 2024– Part 1

The new year represents an opportunity for businesses to evolve and stay competitive. As we enter 2024, several key digital marketing trends are emerging that companies should have on their radar. In this two-part series, we'll highlight the top trends to watch this year, starting with social media and artificial intelligence (AI).

Instagram and LinkedIn take centre stage

When it comes to the top social media platforms in 2024, two platforms stand out – Instagram Threads and LinkedIn. Threads has exploded in popularity since debuting in mid-2023. With tremendous user growth expected in 2024, businesses should consider joining Threads, even if just to claim a username. Likewise, LinkedIn is also gaining immense value for B2B marketing. Moving far beyond just CV hosting, this platform now enables meaningful networking and brand-building.

AI infiltrates social media and marketing

In 2023, AI was the buzzword of the year, and this trend is set to evolve even further in 2024. In order to create cutting-edge digital strategies, businesses need to embrace AI as an impactful tool, employing it as a co-creator in their digital marketing strategies. What's more, social platforms themselves are incorporating AI, such as LinkedIn offering AI-powered profile assistants to premium users and Instagram testing AI-generated stickers. Clearly, AI will shape social media marketing this year.

As 2024 brings plenty of exciting changes and challenges, make sure to analyse these trends when crafting your digital strategy. Maintaining flexibility and awareness will help your company stay ahead of the competition. Stay tuned for more insights in Part 2!

Written by Stephanie Clark