Social media continues to evolve rapidly, and staying up-to-date with the latest trends is crucial for maximising your business' marketing efforts. Let's explore some new key trends that will have a significant impact on your social media marketing strategies.
The importance of short-form video content
Short-form video content has exploded in popularity, thanks to platforms like TikTok and Instagram Reels. This trend is set to continue as users crave engaging and bite-sized content that's easily shareable. Therefore, businesses should leverage this trend in their digital content marketing strategy by creating entertaining and informative videos that deliver value in a concise format.
The growth of social e-commerce
Shopping on social media gained significant popularity in 2022, with Instagram being a key player with its easy in-app purchase options. Social networks are rapidly evolving into retail platforms, so much so that buying products directly from social media is set to become the norm.
So how can businesses fully exploit the power of social e-commerce? It's all about creating a smooth customer experience. Focus on creating as few clicks as possible, making sure to display a few different images per product and including keyword-rich descriptions. And remember to be 'human' when responding to queries, by offering recommendations, links or discount codes.
More authentic influencer partnerships
Influencer marketing has become a powerful tool, with consumers these days tending to favour authentic and transparent partnerships. The key is to build a long-term relationship with an influencer who will not only help drive brand awareness, but has an alignment with your product or service – this will enhance your brand's authenticity. Micro-influencers are a great starting point. Although they have a smaller number of followers, they often offer niche expertise and genuine connections with their audience and, most importantly, a loyal fanbase.
Article written by Stephanie Clark