SEO is the process through which you can increase your site visibility when people search for products or services related to your businesses in Malta's market. The better the visibility of your web pages, the more likely it is to attract prospective customers and increase your sales. Some people still think of SEO as simply adding a smattering of keywords to your webpages... the truth is that while this may be a good point, SEO involves much more than that. Here are some SEO trends that emerged in 2022.
In 2017 Google introduced its AI algorithm called rank brain and it plays an important role in Google's ranking factors for search engine results pages (SERP). Experts believe that user experience signals, like factors from click-through rate to time spent on page, are the primary factor. What this means is that you need to create well-organized content that captivates and engages your audience in order for them to spend more time on your website.
Thanks to Google Assistant, Siri and Alexa voice searches have become increasingly popular! The trend shows that when it comes to a voice search, people tend to go for full sentences, rather than the abbreviated search they go for when typing. So when setting out your keywords, it would be better to identify longer phrases that people use in everyday conversation.
In 2019, Google rolled out mobile-first indexing, this means that the search engine now looks at the mobile version as a primary, rather than the desktop version. So make sure your website is mobile friendly and ensure you use the same meta robot tags on the desktop and mobile sites.
Online videos are the way forward and are projected to surpass all other content in terms of consumption. In fact, YouTube has over 1 billion users. To optimize your videos, make sure your video channel name and description are the first update you start from. To find the best keywords, start typing in your video's topic and see what pops up in the search field. This is essentially a list of suggested keywords, telling you precisely what people on YouTube are searching for.
The use of images has evolved over the years. In fact you can now search with an image instead of just text and the use of this function is expected to increase with time. To prepare for that eventuality it is best to use high-quality, relevant images, and make sure to customize the file name, labeling the photo file so that it's relevant to the content on the corresponding page, use alt tags, and add images to your site map.
If you are unsure on how to proceed to prepare your website and online presence for such trends, contact us on firstname.lastname@example.org and we can guide you better on how to use SEO to make yourself stand out in the Maltese Market.