In today's blog post we are going to focus on some important tools which can give you a successful branding kit for your business.
Market analysis is the process of researching the market in order to understand the threats and opportunities, and how prospects and clients will react to your products or services. It is extremely important for companies to know their Target Market well and to know exactly WHO they are marketing to.
In order to know how you can be better than your competitors, you need to firstly identify your USP's (Unique Selling Points) i.e. what makes you different from everybody else. This goes beyond "qualified teachers" and "professional staff"...everybody has those!
Brand vision goes beyond selecting a name for your company....it's all about choosing the logo, the right colours for your brand, the font etc. And most importantly, it's about making all this your own and having people recognising you just by your colours, or your logo, or your font.
We can never stress the importance of this aspect enough. This is all about good SEO, a strong Social Media presence, and above all, good content that is in line with your brand vision, your USP's and that also reaches your target market on the right channels and platforms.