While it's true that social media can be used for direct selling, businesses should primarily focus on using social media marketing for brand visibility and engagement with their audience. Here are a few reasons why:
Social media is primarily a platform for socialising, not shopping
People log onto social media to connect with friends, family, and other people, not to buy products. If businesses are constantly bombarding their followers with sales pitches, they risk alienating them and losing their trust.
Social media is all about building relationships
By using social media to engage with their audience, businesses can build a strong and loyal customer base. This is much more valuable than making a quick sale.
Social media can be used to create brand awareness and increase visibility
By posting interesting and engaging content, businesses can attract new followers and potentially reach a wider audience. This can help establish the business as an authority in their industry and increase brand recognition.
Social media allows businesses to get feedback from their audience
By monitoring comments and messages, businesses can gain valuable insights into what their customers like and dislike about their products and services. This can help them to improve their offerings and better meet the needs of their customers.
Overall, while social media can certainly be used for selling, businesses that prioritize brand visibility and engagement over direct selling are likely to see more long-term success on social media platforms.