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Below you can find a step by step guide to make your emails more readable and effective.

We are going to take a look at everything - from subject line to signature.

I have often spoken to business owners who very proudly tell me that they're "all sorted on social media." To which I reply: "Great! So, how do you manage your social channels?" And the conversation goes on with an explanation of how pictures are posted every now and then, some content is shared once in a while...

Here are some essential Digitial Marketing tools to consider when planning your Marketing Strategy.

Whenever we ask questions about social media strategy, we come across so many companies and businesses who tell us that they either do not have one in place, or their strategy consists of merely boosting the additional post here and there, or that they 'do what they've always done'.

Images such as the one above have become a dream (or a nightmare given by how rare they are) for various companies and organisations locally and internationally. In fact, one of the things that companies have issues with these days is specifically recruitment. We often hear phrases such as "It's an employee's market out there" or "The...

"In an ideal world every home would have a dog and every dog would have a home". This is the first thing I read as soon as I got back home from our visit at The Island Sanctuary in Delimara on the 16th of May, 2018. Unfortunately we don't live in an ideal world, and for these 60 or so...

Social Media Marketing is not always simple. Some tend to see it as the mere odd post on their social media page or platform. Others see it as an overload of posts. Like everything else in life, balance is key. Here are 5 tips which will help you improve your social media marketing.

Whilst it is good to try and test out new things and methods, especially when you are still in the process of creating your brand identity, it is equally important (if not more) to eventually come to a conclusion and choose a specific tone of voice which identifies you.

How many of you have attended a meeting and left more confused than before it actually started? Organising and leading effective meetings requires a specific set of skills and this is what we are going to look at today!

We are living in a multicultural and multilingual society and this also translates into the workforce. As more and more people need to communicate with each other on a daily basis, using various media and platforms, the need for improved business writing skills is growing further.