Social media continues to evolve rapidly, and staying up-to-date with the latest trends is crucial for maximising your business' marketing efforts. Let's explore some new key trends that will have a significant impact on your social media marketing strategies.
With increasing competition and evolving algorithms on social media platforms, it has become crucial for businesses to employ effective techniques to build a strong online presence. Here we'll explore some tried-and-tested strategies to help your business elevate its social media game.
Social media provides a powerful tool to engage with target audiences, but not all social media content is equally effective. In this post we'll highlight five of the most useful types of content to maximise your business' online presence.
Have you ever wondered how social media platforms can help enhance your digital marketing strategy? With new platforms emerging every day, it can be challenging to decide which ones are worth investing in. Here we'll be exploring the leading social media channels you should be using to enhance your business' online presence.
Facebook, for businesses, is not simply a social platform but an essential marketing tool. This tool not only helps you engage with your customers, while allowing you to give them an inside view of your company, but it also helps you track who your followers are and more importantly what their behaviours are. While Malta is a small country, making...
Instagram popularity is ever increasing, especially in the Maltese market, with plenty of people flocking to it to make purchasing decisions. While being on the platform is a great step in the right direction, as you increase the chances of attracting new target audiences, you need to know that all the effort you are putting into it is worth your...
While it's true that social media can be used for direct selling, businesses should primarily focus on using social media marketing for brand visibility and engagement with their audience. Here are a few reasons why:
When it comes to the actual cost of social media advertising, much conjecture is made. According to statistics, there will be $94.4 billion spent on social media advertising in 2023. Is it truly worthwhile, you could be asking yourself? Simply expressed, the answer is a resounding yes. Even while social media advertising expenses in the Maltese...
Nowadays, a lot of companies have started seeing the benefits of team building and have started to organise such activities for their staff....and rightly so. Indeed, there are several reasons why companies should invest in team building activities. Here are some of them:
Knowing how often to post on your business socials needs some trial and error, with success depending on various factors, like which platforms you're using, your target audience, and content type. However, here are some general guidelines to help you decide on your posting frequency on the most popular social media platforms out there in 2023!