SEO is the process through which you can increase your site visibility when people search for products or services related to your businesses in Malta's market. The better the visibility of your web pages, the more likely it is to attract prospective customers and increase your sales. Some people still think of SEO as simply adding a smattering...
Blogs are essential for digital marketing campaigns, not only do they generate more traffic to your website, but they also help your audience see that you are an expert in the field. So, what are you waiting for?! For those of you who wish to get started and are still unsure how, here are some points that can help you set up your first blog post:...
Using video as part of marketing helps businesses increase brand awareness, traffic and sales within your Maltese target market. And what better video platform is there other than YouTube? This is the second largest search engine on the internet, right after Google, with 2.6 billion monthly active users worldwide.
Everyone's wish is to be at the top, to have their business thrive, to be the brand that everyone talks about. But how does one get to that place? You have a great product or service, you are confident in what you offer, you're investing in promoting your brand.... But in order to really be that brand that everyone relates...
YouTube is still an integral part of any social media marketing campaign. In fact, video has always been a big hit as it conveys more detail about what you offer; more than an image can! Add to the huge traffic that this social platform has, it should be clear that you need to incorporate it into your marketing strategy! YouTube...
Marketing is an ever evolving concept. What worked a decade ago may not work today. As the needs of consumers grow, so should your marketing strategy. No matter what strategy you go for, always remember that your employees are an essential part of what can make your business grow. Below are some trends you should follow, that will help you...
Instagram is an integral part of any social media marketing campaign, with over 50% of the Maltese population using this platform, the majority of these users being between the age of 25 and 34. Additionally, around 70% of Instagram users report making purchase decisions based on something they saw on Instagram. If you don't want to miss out,...
Linkedin is the number one go-to social platform when it comes to communicating with other industry professionals. Compared to other social media platforms this one is more career and business-oriented. Statistics show that more users based in Malta are signing up on LinkedIn. This means that being successful on this platform is essential, not...
Creating and maintaining a company blog has become an essential part of any business, especially in Malta! It might seem overwhelming, but with some tips and tricks to follow you are sure to manage it well.
We have spoken about Facebook engagement and its importance before; however, we cannot stress this enough. Facebook engagement is essential, especially in such a highly competitive market such as the one in Malta and Gozo. Simply having a social media presence is not enough! One has to engage with their followers to create a lasting relationship,...