Using video as part of marketing helps businesses increase brand awareness, traffic and sales within your Maltese target market. And what better video platform is there other than YouTube? This is the second largest search engine on the internet, right after Google, with 2.6 billion monthly active users worldwide.
Everyone's wish is to be at the top, to have their business thrive, to be the brand that everyone talks about. But how does one get to that place? You have a great product or service, you are confident in what you offer, you're investing in promoting your brand.... But in order to really be that brand that everyone relates...
YouTube is still an integral part of any social media marketing campaign. In fact, video has always been a big hit as it conveys more detail about what you offer; more than an image can! Add to the huge traffic that this social platform has, it should be clear that you need to incorporate it into your marketing strategy! YouTube...
Marketing is an ever evolving concept. What worked a decade ago may not work today. As the needs of consumers grow, so should your marketing strategy. No matter what strategy you go for, always remember that your employees are an essential part of what can make your business grow. Below are some trends you should follow, that will help you...
Instagram is an integral part of any social media marketing campaign, with over 50% of the Maltese population using this platform, the majority of these users being between the age of 25 and 34. Additionally, around 70% of Instagram users report making purchase decisions based on something they saw on Instagram. If you don't want to miss out,...
Linkedin is the number one go-to social platform when it comes to communicating with other industry professionals. Compared to other social media platforms this one is more career and business-oriented. Statistics show that more users based in Malta are signing up on LinkedIn. This means that being successful on this platform is essential, not...
Creating and maintaining a company blog has become an essential part of any business, especially in Malta! It might seem overwhelming, but with some tips and tricks to follow you are sure to manage it well.
We have spoken about Facebook engagement and its importance before; however, we cannot stress this enough. Facebook engagement is essential, especially in such a highly competitive market such as the one in Malta and Gozo. Simply having a social media presence is not enough! One has to engage with their followers to create a lasting relationship,...
YouTube has always been an essential part of any social media campaign; it happens to be the second largest search engine available on the internet. With today's hunger for short videos that stemmed from TikTok and Instagram Reels, YouTube has now introduced YouTube Shorts to stay on top of the short-form video sharing trend. This has made it...
A picture is worth a thousand words and Instagram is living proof of this; with 1 billion global monthly active users, having your business on Instagram is essential. This sensation is not just global however it still rings true in Malta and Gozo. With today's fast-paced lifestyle, more and more social media users are looking to Instagram to...